The new ColourPop Cosmetics and Alice in Wonderland collection alongside Fourth Ray Beauty wrap up vibrant colors and twisting delightful designs. I was curious about what pop culture or storytelling area the brand could be headed toward after The Legend of Kora. The path has led to a collaboration with Disney involving a classic title, Alice in Wonderland.

ColourPop Unveils Alice in Wonderland Collection
Photo: Alice in Wonderland by Tearstone is licensed under CC BY-SA 2.0.

ColourPop Steps Into A Magical Collaboration

Today, ColourPop Cosmetics has revealed its new collection and starts the week off with bright colors. In social media posts announcing the release, the caption read, “Introducing the NEW Disney Alice in Wonderland and ColourPop collection. We’re all quite in love with this limited-edition collection featuring the most curious shades! Launching 4/13 at 10 am PT”. A Sign-up for receiving alerts for when the collection goes live on the site is now available. Fourth Ray Beauty has worked on the Alice in Wonderland collection and shared images on their social media accounts. The official photos are gorgeous and provide such a fun aesthetic for a collection borrowing from the vibrancy of childhood and Disney.

The ColourPop x Alice in Wonderland collection includes many options and colors to choose from. Included is a special product from Fourth Ray Beauty, Pure Madness Overnight Lip Mask. The lip mask is provided in an adorable mushroom-shaped container and introduces that comforting whimsical vibe known in Alice in Wonderland. The collection launches on April 13th at 10 am PT. The collection won’t be exclusively online as it launches in Ulta Beauty stores on April 16th. It’s always a great time to embrace your inner child and embrace the colorful things in life. Don’t be late for this very important date! Look out for the release coming out this week.

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