The new ColourPop Cosmetics and Alice in Wonderland collection alongside Fourth Ray Beauty wrap up vibrant colors and twisting delightful designs. I was curious about what pop culture or storytelling area the brand could be headed toward after The Legend of Kora. The path has led to a collaboration with Disney involving a classic title, Alice in Wonderland.
ColourPop Steps Into A Magical Collaboration
Today, ColourPop Cosmetics has revealed its new collection and starts the week off with bright colors. In social media posts announcing the release, the caption read, “Introducing the NEW Disney Alice in Wonderland and ColourPop collection. We’re all quite in love with this limited-edition collection featuring the most curious shades! Launching 4/13 at 10 am PT”. A Sign-up for receiving alerts for when the collection goes live on the site is now available. Fourth Ray Beauty has worked on the Alice in Wonderland collection and shared images on their social media accounts. The official photos are gorgeous and provide such a fun aesthetic for a collection borrowing from the vibrancy of childhood and Disney.