Images for Frida, the Sundance documentary directed by Carla Gutiérrez about iconic artist Frida Kahlo, have been released. The documentary focused on the artist’s point-of-view will be premiering on Prime Video on March 15th. The released photos offer a simple yet poignant view of the life and work to be examined of Frida Kahlo in this documentary.
An intimately raw and magical journey through the life, mind, and heart of iconic artist Frida Kahlo, FRIDA is told through her own words for the very first time, drawn from her famed illustrated diary, revealing letters, essays, and candid print interviews — and brought vividly to life by lyrical animation inspired by her unforgettable artwork. The feature film directorial debut of acclaimed editor Carla Gutiérrez (RBG, La Corona), FRIDA posits a striking context as to why the artist – and her art — remains as powerful as ever.
Covering more than 40 years of her life, the filmmakers received unrestricted access to research materials, much never shown to the general public before. What is extraordinary about Kahlo’s life and art is how her images would galvanize multiple generations of admirers worldwide, doing more than solidifying her status as a modern artist of timeless import.
An intensive journey spanning two years, Gutiérrez and her formidable team of artisans, most of whom are women and proudly Latine, gathered together to craft a singular cinematic experience that could be no ordinary art history lesson. A living portrait emboldened by the magical realism befitting Kahlo’s remarkable life emerges. Yet, her voice ultimately stands supreme, a complex and powerful sound of a multitude of Fridas: fearless, seductive, defiant, vulnerable, raucous, and wonderfully alive.
Recognized and championed by art historians in the 1970s, the growing feminist, Chicano, and Queer movements would be energized by her work, finding strength in Kahlo’s unfiltered words and visuals. Today, her work is equally ubiquitous on the streets of Mexico City, Los Angeles, New York, and around the world, an evolved brand identity so prolific, it may even obfuscate the human being responsible for such indelible imagery, much of which focused on herself as its main subject. Frida premieres on Prime Video on March 15, 2024.